Coca-Cola is likely the only thing you can order in any place of the world you happen to be. In the middle of the desert or in the jungle, on the snowy mountains or on a hammock in front of the Caribbean Sea, a can of Coke is always available, with the same taste, the same packaging, the same bubbles. First sold in pharmacies, now you can find it anywhere except (maybe) pharmacies. Its distribution is so widespread thanks to an extensive advertising coverage, showing the world famous red and white logo. Even Santa Claus loved this soft drink so much that he started wearing these colours as an uniform for his job.